If you want to smash it on Pinterest, you need to have rich pins enabled.
If you’re wondering WTF a rich pin is, I’m here to help. This post will explain exactly what they are, why you should have them and how to set them up for your site.
BONUS: Don’t fancy reading the tutorial? I can set up rich pins on your website for free!
Before you set up rich pins, you need to have a Pinterest business account and verify your website on Pinterest.
A beginner’s guide to setting up a Pinterest business account (includes instructions on verifying your website)
Rich pins basically level up your Pinterest account and make it look even more epic than it already does. Rich pins show extra information from your website on all your pins. This is regardless of whether it’s you pinning it or someone else. They also include your favicon (which helps with branding), a link to your profile and a call to action, encouraging pinners to click through to your site.
Article pins include the headline, author, date published and description. The call to action says ‘read it’. This is the most appropriate type of rich pin for blog posts.
If you’ve ever saved recipes on Pinterest, you’ll probably have noticed how much better recipe rich pins are than regular pins. Before you click on the article, you can see ingredients, serving size and cooking times. The method isn’t included so people still need to click through if they want to make the recipe.
Recently some bloggers are finding an increase in traffic to their recipe posts from turning off rich pins. The thinking behind this is that if people can see all the ingredients, particularly for simple recipes, they have no need to click through to the post.
But, in my opinion, people clicking through from a rich pin are more likely to stick around on the site and make the recipe because they’ve had the preview of the ingredients and decided they liked the sound of the recipe. If pinners can’t see the ingredients, they might click through to the recipe, read the ingredients and then click away because they don’t have all of the ingredients. Therefore, you get a higher quality visitor from recipe rich pins.
To add recipe pins, you will also need a recipe plugin that adds the extra meta data. The WP recipe maker is free and is actively maintained and updated.
Product pins are awesome for driving people serious about buying your products to your site. They display pricing, current availability and where to buy. They are only suitable for pages where you can actually buy the product, not where you link to another page where they can buy the product. Note: pinners can’t buy these products on Pinterest itself.
Another great feature about product pins is automatic sale alerts. If you reduce the price by 10%, everyone who’s saved the pin will get an email alerting them to the price drop.
App pins are available for US apps. Users can download the app without leaving Pinterest. It is currently only available for iOS. Check out the Pinterest app store for examples of app pins (the link will only work on iOS devices).
Why do you need rich pins?
- Add more information (and keywords) to Pinterest which helps your pins get found.
- They update automatically. So if you change your product’s price or update an ingredient in your recipe, all pins from the post will be updated with the changes.
- They provide a better experience for pinners.
- Rich pins improve pin engagement and website traffic.
How to enable rich pins
You’ll only need to do this once. Pinterest will automatically update all pins from your website to make them rich pins, as well as any new pins you add.
The following instructions are for self-hosted WordPress. If you’re on Blogger, this post will show you how to add rich pins.
1. Add meta data
Rich pins work by pulling meta data associated with your content directly from your website. To set up rich pins, first you need to add metadata to your site. You can do this really easily using the Yoast SEO plugin.
Go to SEO > social > Facebook then make sure that ‘Add Open Graph meta data’ is enabled and click ‘save changes’.
2. Validate the metadata
Once you’ve added the metadata you will need to run any URL from your site that has meta data added (don’t use your home page) through the rich pins validator.
Enter one of your post URLs and click ‘validate’. You’ll get a message saying your pins have been validated.
Once your metadata has been validated you can then enter your domain (leave the HTML Tags option selected) and click ‘apply now’. You’ll either be approved instantly or it can take a couple of days.
Rich pins not working?
If you have any pins that start misbehaving and showing the wrong information, run the URL through the validator and it should correct any problems.
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