How to get rich pins on Pinterest: the ultimate guide

If you want to smash it on Pinterest, you need to have rich pins enabled.

If you’re wondering WTF a rich pin is, I’m here to help. This post will explain exactly what they are, why you should have them and how to set them up for your site.

BONUS: Don’t fancy reading the tutorial? I can set up rich pins on your website for free!

Before you set up rich pins, you need to have a Pinterest business account and verify your website on Pinterest.

Related:

A beginner’s guide to setting up a Pinterest business account (includes instructions on verifying your website)

Rich pins basically level up your Pinterest account and make it look even more epic than it already does. Rich pins show extra information from your website on all your pins. This is regardless of whether it’s you pinning it or someone else. They also include your favicon (which helps with branding), a link to your profile and a call to action, encouraging pinners to click through to your site.

The ultimate guide on how to use rich pins for your WordPress site. Once you've set up your Pinterest business account, enabling rich pins is the next action you should take if you want to rock your Pinterest account. Click to find out everything you need to know about rich pins. #richpins #pinterest #pinterestmarketing #bloggingThere are currently (December 2017) four types of rich pin which all add different information from your website:

1. Article

Article pins include the headline, author, date published and description. The call to action says ‘read it’. This is the most appropriate type of rich pin for blog posts.

The ultimate guide on how to use rich pins for your WordPress site. Once you've set up your Pinterest business account, enabling rich pins is the next action you should take if you want to rock your Pinterest account. Click to find out everything you need to know about rich pins. #richpins #pinterest #pinterestmarketing #blogging

2. Recipe

If you’ve ever saved recipes on Pinterest, you’ll probably have noticed how much better recipe rich pins are than regular pins. Before you click on the article, you can see ingredients, serving size and cooking times. The method isn’t included so people still need to click through if they want to make the recipe.

Recently some bloggers are finding an increase in traffic to their recipe posts from turning off rich pins. The thinking behind this is that if people can see all the ingredients, particularly for simple recipes, they have no need to click through to the post.

But, in my opinion, people clicking through from a rich pin are more likely to stick around on the site and make the recipe because they’ve had the preview of the ingredients and decided they liked the sound of the recipe. If pinners can’t see the ingredients, they might click through to the recipe, read the ingredients and then click away because they don’t have all of the ingredients. Therefore, you get a higher quality visitor from recipe rich pins.

To add recipe pins, you will also need a recipe plugin that adds the extra meta data. The WP recipe maker is free and is actively maintained and updated.

The ultimate guide on how to use rich pins for your WordPress site. Once you've set up your Pinterest business account, enabling rich pins is the next action you should take if you want to rock your Pinterest account. Click to find out everything you need to know about rich pins. #richpins #pinterest #pinterestmarketing #blogging

3. Product

Product pins are awesome for driving people serious about buying your products to your site. They display pricing, current availability and where to buy. They are only suitable for pages where you can actually buy the product, not where you link to another page where they can buy the product. Note: pinners can’t buy these products on Pinterest itself.

Another great feature about product pins is automatic sale alerts. If you reduce the price by 10%, everyone who’s saved the pin will get an email alerting them to the price drop.

You need to add specific meta data code to the product pages to display product pins. This can also be achieved by various plugins, such as this plugin if you use Woocommerce for your ecommerce shop.

The ultimate guide on how to use rich pins for your WordPress site. Once you've set up your Pinterest business account, enabling rich pins is the next action you should take if you want to rock your Pinterest account. Click to find out everything you need to know about rich pins. #richpins #pinterest #pinterestmarketing #blogging

4. App

App pins are available for US apps. Users can download the app without leaving Pinterest. It is currently only available for iOS. Check out the Pinterest app store for examples of app pins (the link will only work on iOS devices).

Why do you need rich pins?

  • Add more information (and keywords) to Pinterest which helps your pins get found.
  • They update automatically. So if you change your product’s price or update an ingredient in your recipe, all pins from the post will be updated with the changes.
  • They provide a better experience for pinners.
  • Rich pins improve pin engagement and website traffic.

How to enable rich pins

You’ll only need to do this once. Pinterest will automatically update all pins from your website to make them rich pins, as well as any new pins you add.

The following instructions are for self-hosted WordPress. If you’re on Blogger, this post will show you how to add rich pins.

1. Add meta data

Rich pins work by pulling meta data associated with your content directly from your website. To set up rich pins, first you need to add metadata to your site. You can do this really easily using the Yoast SEO plugin.

Go to SEO > social > Facebook then make sure that ‘Add Open Graph meta data’ is enabled and click ‘save changes’.

The ultimate guide on how to use rich pins for your WordPress site. Once you've set up your Pinterest business account, enabling rich pins is the next action you should take if you want to rock your Pinterest account. Click to find out everything you need to know about rich pins. #richpins #pinterest #pinterestmarketing #blogging

2. Validate the metadata

Once you’ve added the metadata you will need to run any URL from your site that has meta data added (don’t use your home page) through the rich pins validator.

Enter one of your post URLs and click ‘validate’. You’ll get a message saying your pins have been validated.

3. Apply

Once your metadata has been validated you can then enter your domain (leave the HTML Tags option selected) and click ‘apply now’. You’ll either be approved instantly or it can take a couple of days.

Rich pins not working?

If you have any pins that start misbehaving and showing the wrong information, run the URL through the validator and it should correct any problems.

-Pin for later-

The ultimate guide on how to use rich pins for your WordPress site. Once you've set up your Pinterest business account, enabling rich pins is the next action you should take if you want to rock your Pinterest account. Click to find out everything you need to know about rich pins. #richpins #pinterest #pinterestmarketing #blogging

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22 Comments

  1. This is a great guide to Rich Pins, I think I have them set u but I’m going to check I’ve done it right now using your guide. Thank you #KCACOLS

    1. Author

      Thanks Fiona! I’ve just checked your Pinterest account- you’ve definitely set up rich pins right 🙂

  2. Fab explanation of rich pins lovely! I wish I had this when I was enabling them as the process felt quite daunting at the time #kcacols

    1. Author

      Thank you! I put off doing it for so long on my old account because I thought it would be too technical, but it’s actually not as bad as I thought.

  3. This is really helpful for someone who loves the fact I get tons of traffic from Pinterest but have no idea how or why! I’m definitely doing to look into this tonight to get it all sorted.

    #KCACOLS

    1. Author

      Thanks Nicola! Glad to be of service 😉 Let me know if I can help you figure out the how or why.

  4. I have never heard of rich pins before but then I struggle to understand pinterest for blogging, I hope to spend a bit more time on it this year as I do love the platform! Thank you for linking up with #KCACOLS hope you can join us again next time!

    1. Author

      I love Pinterest! It can work really well for blog promotion, depending on your content and strategy 🙂 I hope to be joining in #KCACOLS next time, it’s a great linky.

  5. Wow this post is great, I have bookmarked it as I’m completely useless at Pinterest and never use it! It’s one of my goals this year to get Pinterest working for me! x #kcacols

  6. I need to really overhaul my Pinterest and this will be really helpful when I get round to it this year. Thank you x #kcacols

    1. Author

      Thanks Tracey, good to hear it was helpful 🙂 Let me know if you need any help sorting out your account.

  7. This is super informative, and dare I say it, I may need to start pinning. I havent yet started to add my blog to Pinterest. I think I probably should. Thank you! #kcacols xoxo

    1. Author

      I definitely recommend using Pinterest for your blog (obvs!). Let me know if you need any help xx

  8. This has given me a kick up the backside to check my pinterest. I’ve subscribed to your list in the post and I’ll get to checking and see where I am with it. All help appreciated. I sometimes forget what I have done as I always seem to be tinkering and improving but it’s easy to forget all the little bits and bobs.
    Mainy
    #KCACOLS

    1. Author

      Thanks for subscribing Mainy, I hope it’s useful for you! Glad to have given you a kick up the backside 😉

  9. I have a business account but have not looked into rich pins yet – thank you for this! It’s given me the push I need! #KCACOLS

    1. Author

      You’re welcome! Let me know if you need any help 🙂

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