Whether you’ve just set up a shiny new blog or have been blogging for a while, these are essential pages for your blog.
Depending on your niche, there might be others that you need in addition to these, but they’re a great place to start, especially if you are planning to monetize your blog.
1. Start Here
This is an about page taken to the next level!
It’s a page designed specifically for new readers to guide them through your blog’s highlights. It’s a page that introduces them to the blog posts you’re most proud of, while letting them find out a bit more about you and what you do.
A good structure for a start here page would be:
- Opt-in freebie (something you give away in exchange for signing up to your email list)
- Popular posts or useful posts for people new to your niche
- About you
- Social media links
- Products or services you offer
You can read more about planning an awesome start here page on kristarae.co.
This is an obvious one, but you need a way for people to be able to get in contact with you! Most people who are wanting to get in touch will look for a contact page, making it one of the essential pages for your blog.
Your contact page can be an great place to let your personality shine through. Try to inject a bit of originality into it. You want to start a conversation with people, so make your contact page interesting and people will want to talk to you.
Also bear in mind that people will want to contact you in different ways. Some will prefer to email, while others will be happy to complete a contact form, but make sure you only make fields essential if you absolutely need to know that information. Or maybe they want to connect on social media, or even by phone (gasp!). Give people as many options as possible and they can pick the one that they are most comfortable with.
Make sure you let people know when they can expect to hear from you. And it should go without saying that you need to actually contact them when you say you will, or you will lose people’s trust.
It’s also worth including a link to your ‘start here’ page, your landing page (see #3) or maybe your recent blog posts so that visitors can have a read of some of your content while they’re waiting to hear from you! After all, they are clearly interested in what you have to say.
3. Landing Page
You need a dedicated landing page where people can sign up for your email list. Your landing page should be free from other distractions so make sure you don’t have a sidebar or popups on the page.
A dedicated landing page is an essential page for your blog because it can convert up to 50% of people that land on it. This means that 50% of people who visit that page page sign up for your email list! That’s amazing, considering the average opt-in rate is 1.95%– so around 2 people in 100 who visit your site will sign up for your list. You see why a landing page is one of the essential pages you need for your blog!
Your landing page is where you can show people the benefits of signing up to your list. Tell them a bit more about your opt-in freebie (if you have one. If you don’t, you should make one!) and show them exactly how to sign up by having a call-to-action button that stands out.
Make sure you tell people what they can expect from being subscribed to your list, any exclusive benefits (like my free Pinterest keyword planner spreadsheet), and how often they can expect to hear from you.
Another great thing to include is some social proof- a subscriber count gives people a serious case of FOMO. (Although maybe don’t show your subscriber count when your Mum and your Nan are your only subscribers…)
Make sure you drive traffic to your landing page. Have a link to it in your sidebar, your menus, in a hello bar at the top of your blog. Create social media posts about it. Mention it in blog posts. It’s no use having a fabulous landing page converting 50% of 0 visitors!
4. Work with Me
If you want to monetize your blog, this is a must-have page. It tells people exactly how they can work with you, whether it’s sponsored posts, advertising, reviews, or any other services you offer.
You might want to include a price list, or you can ask people to contact you to discuss prices. You could also include your blog media pack with your blog and social media stats.
5. Tools and Resources
People are naturally curious (or, in my case, nosy, ha!) and will love to know what tools you use to manage your blog or run your business. This can become a great resource for people and is definitely one of the essential pages for your site.
It’s also a place where you can include affiliate links, as these are products you use yourself and would be well-placed to recommend to others. Make sure you include links to free tools as well. This makes it an all-round useful resource for people who don’t have money to invest in their blog at the moment.
6. Cookies Policy
Not chocolate chip ones, unfortunately.
Most sites do this through the use of a pop-up for new visitors to click that they agree. There should also be a link to a page where they can get further information. You can install plugins on WordPress, such as this one, that create the pop up and generate the cookies policy page for you.
7. Disclosure Policy
You must always disclose when you use affiliate links or include sponsored posts. This is to comply with the Advertising Standards Authority (ASA)’s code of conduct that says
We do have very strict rules on the disclosure of ads, in other words being upfront and clear about when an ad is an ad, and we take action against advertisers who try and make ads look like editorial content.
Not only that though, you want your readers to trust you. By disclosing when your content is sponsored or you have used affiliate links, you are showing your audience that they can trust you.
Jeez, that was a bit heavy going, well done if you’ve made it this far, you deserve a big shiny medal and a glass of prosecco.